1. We work out what the site has to do
Before anything gets designed, we agree what the site is for — take bookings, sell products, prove you're legitimate to someone comparing three quotes. That decides everything after it.
- Who's landing on it, and what they need to do
- The pages it genuinely needs — not a page count sold by the unit
- Anything it has to connect to: payments, bookings, stock, email
- A fixed price before a line of code is written